About me
René Rodlauer is a Vienna-based director whose work combines emotionally nuanced storytelling with a precise visual language.
Entirely self-taught, René built his foundation across multiple departments of film production, giving him a hands-on understanding of the craft behind every frame.
He is drawn to the ways people connect with brands, objects, and pop culture — and how these relationships become part of identity. His films often combine practical and visual effects to create immersive, stylized worlds that feel vivid, tactile, and cinematic.
He has directed work for global brands including Lidl, OBI, L’Oréal, IKEA, Union Investment, Woom Bikes, and Warner Music, alongside Austrian companies such as ÖBB, Erste Bank, Vöslauer, AMA and Wiener Stadtwerke.
Working closely from first idea to final frame, René combines creative direction with a strong understanding of production, shaping each project with clarity and intent.
René serves on the board of DRCT, the Directors Association for Commercials and Branded Content, representing the professional interests of commercial directors in Germany.
He also teaches the “Commercial Filmmaking in the Age of AI” module at the University of Applied Sciences St. Pölten.
General inquiries
contact@renerodlauer.com
+43 664 195 8684